In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management solutions for global brands on the leading social networks, including Facebook and Twitter. Context Optional’s Social Marketing Suite enables global enterprises to build, manage and measure their brand presence, and engage their fans to increase mindshare, word of mouth, customer loyalty and website traffic. Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive value from fans on Facebook and Twitter.
Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia.

Context Optional is headquartered in San Francisco. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. For more information on Efficient Frontier, visit http://www.efrontier.com and for Context Optional visit http://www.contextoptional.com.

American Express chose Downstream Marketing as Search agency of record back in 2006 and has reappointed Downstream in November 2010 for an additional two years following a competitive pitch involving seven Search and Media agencies. The appointment extends the already successful Search relationship into Search and Performance Display across the Cards, Travel Insurance and Foreign Exchange divisions.

Steve Knowles, Downstream CEO & Founder commented “American Express is one of our most valued foundation clients and our entire team is thrilled to extend our partnership with the American Express team in pushing the boundaries of digital performance marketing”.